We are Flint
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We are Flint case study

We are Flint case study: Building a brand that takes the backseat.

 
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Designing a brand that takes the backseat.

We are Flint is a communications consultancy incorporated in 2016 - in the wake of, and in response to, Brexit. We are troubled by the failure of experts on both sides to engage with the public, and the seeming invisibility of meaningful, well-informed perspectives from across the political spectrum.

Ultimately, we want to see people better engaged with the decisions and policies that affect them. Which is why we use data, strategy and design to build powerful campaigns that get big ideas heard and understood. We work with think tanks, policy experts and campaign brands to more successfully connect them to the general public - to make strong, evidence-based ideas spread like wildfire.

The We are Flint brand is a framework that elevates our client work rather than competes with it. So it’s simple: a black and white palette with colour provided by imagery. Most importantly, the logo is a non-logo: "Flint" changes depending on the context and the need.
 

 

Client
We are Flint


Location
London, UK


Year
2016


Disciplines
User research, competitor research, brand and visual identity, web design, marketing


 
 Initial workings

Initial workings

 
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 Colour scheme

Colour scheme

 
The We are Flint brand is a framework that elevates our work rather than competes with it.
 
 Monograms

Monograms

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 Image library

Image library

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 Business cards

Business cards

 Paper stock

Paper stock

 
 Instagram profile

Instagram profile

 Twitter profile

Twitter profile