Designing a brand that takes the backseat.
We are Flint is a communications consultancy incorporated in 2016 – in the wake of, and in response to, Brexit. We are troubled by the failure of experts on both sides to engage with the public, and the seeming invisibility of meaningful, well-informed perspectives from across the political spectrum.
Ultimately, we want to see people better engaged with the decisions and policies that affect them. Which is why we use data, strategy and design to build powerful campaigns that get big ideas heard and understood. We work with think tanks, policy experts and campaign brands to more successfully connect them to the general public – to make strong, evidence-based ideas spread like wildfire.
The We are Flint brand is a framework that elevates our client work rather than competes with it. So it’s simple: a black and white palette with colour provided by imagery. Most importantly, the logo is a non-logo: “Flint” changes depending on the context and the need.
Client
We are Flint
Location
London, UK
Year
2016
Disciplines
User research, competitor research, brand and visual identity, web design, marketing
Initial workings
Colour scheme
“The We are Flint brand is a framework that elevates our work rather than competes with it.”
Monograms
Image library
Business cards
Paper stock
Instagram profile
Twitter profile