SAV is an online platform for strategic analysis on South Asia. Hosted by the Stimson Center, the site seeks to encourage emerging policy analysts and academics from the region to engage in critical debate on South Asian affairs.
We were engaged for a full rebrand and redevelopment of the site, to maximise credibility and put content front and centre.
We stripped back the design, and used carefully selected fonts and strong imagery that put the content in the spotlight.
In 12 months our redesign increased organic search (up 116%) and direct traffic (up 121%) and saw average session durations increase by nearly a half. Not bad.