What is at the heart of a magazine? Content. For South Asian Voices we put content front and centre, stripping back anything that would distract from the articles and presenting them in a clean, elegant, considered way.
Key to making the design disappear and letting the quality content come through was carefully selected fonts and strong imagery to make navigating the site and reading the articles as easy and pleasurable as possible.
In 12 months our redesign increased organic search (up 116 percent) and direct traffic (up 121 percent) and saw average session durations up by nearly a half. Not bad.