Increasing web traffic and engagement
South Asian Voices is an online platform for strategic analysis on South Asia. Hosted by the Stimson Center, the site seeks to encourage emerging policy analysts and academics from the region to engage in critical debate on South Asian affairs.
We engaged in a full redevelopment of the site, as well as updating their visual identity, with the goal of increasing the site's impact through more traffic and better engagement.
Our user-led process resulted in a stripped back design, with carefully selected fonts and strong imagery putting content in the spotlight.
In 12 months our redesign increased organic search (up 116%), direct traffic (up 121%) and saw average session durations increase by nearly a half.
Washington, DC, USA
User research, Google Analytics analysis, visual identity update, web design & build, web hosting & maintenance