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South Asian Voices case study

South Asian Voices case study: Increasing web traffic and engagement

 
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Increasing web traffic and engagement

SAV is an online platform for strategic analysis on South Asia. Hosted by the Stimson Center, the site seeks to encourage emerging policy analysts and academics from the region to engage in critical debate on South Asian affairs.

We engaged in a full redevelopment of the site, as well as updating their visual identity, with the goal of increasing the site's impact through more traffic and better engagement.

Our user-led process resulted in a stripped back design, with carefully selected fonts and strong imagery putting content in the spotlight.

In 12 months our redesign increased organic search (up 116%), direct traffic (up 121%) and saw average session durations increase by nearly a half - not bad.

 

Client
Stimson Center


Location
Washington, DC, USA


Year
2016


Disciplines
User research, Google Analytics analysis, visual identity update, web design & build, web hosting & maintenance


 
 Logo

Logo

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 Monogram

Monogram

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 Initial sketches

Initial sketches

 
We are Flint helped us overhaul the design of our website last year and we were very happy with the result and the experience. The guys were thorough, professional, responsive, and brought immense expertise. Even after a year, they still check in with us to suggest new and creative ideas to improve.
— Akriti Vasudeva, Stimson Center
 
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 Print concepts

Print concepts

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 Brand guidelines

Brand guidelines

 
 Wireframes

Wireframes

 Website: mobile

Website: mobile

 
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