Communicating with Modest Authority.
Mario Mancuso is a global affairs thought leader. He has served in a variety of leadership roles in the U.S. government, including as an advisor to the President, and is passionate about making the world real, relevant and accessible to everyone.
His identity is approachable yet authoritative. Light, clean and bold. It references Mario's New York roots and his passion for accessible communication.
The brand is built entirely around the speech bubble motif. It's inherently dynamic, and can have its size, colour, and it's shape modified while still remaining on-brand. This makes it a true asset in today's world of social media and digital communication.