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Mario Mancuso case study

Mario Mancuso case study: Building a thought leader’s brand

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Building a thought leader's brand

Mario Mancuso is a global affairs thought leader. He has served in a variety of leadership roles in the U.S. government, including as an advisor to the President, and is passionate about making the world of politics real, relevant and accessible to everyone.

He needed a visual identity that referenced his New York roots, and his passion for accessible communication.

We came up with a visual framework that is light, clean and bold - approachable yet authoritative.

 

Client
Mario Mancuso


Location
Washington, DC, USA


Year
2017


Disciplines
Visual identity, web design, website hosting & maintenance


 
 Initial concepts

Initial concepts

 
 Business cards

Business cards

 Animation

Animation

 
 Brand guidelines

Brand guidelines

 
 Image library

Image library

 Website: tablet

Website: tablet