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Mario Mancuso

Our work branding global affairs thought leader Mario Mancuso references his New York roots and his passion for accessible communication.

 

Modest authority
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Mario Mancuso is a global affairs thought leader. He has served in a variety of leadership roles in the U.S. government, including as an advisor to the President, and is passionate about making the world of politics real, relevant and accessible to everyone.

He needed a visual brand identity that referenced his New York roots, and his passion for accessible communication.

We came up with a visual framework that is light, clean and bold - approachable yet authoritative.

 

Process
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Colour Palette
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Typography
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Dynamic use
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The brand is built entirely around the speech bubble motif. It's inherently dynamic, and can have its size, colour, and it's shape modified while still remaining on-brand. This makes it a true asset in today's world of social media and digital communication.