Generating buzz around an event
It's not our usual cup of tea, but every now and again we like to get out of the world of policy and create something less... serious.
Les Caves de Pyrene is a natural wine importer - we used to frequent one of their wine bars and the next thing we knew we were working with them.
We designed and built the websites for three of their restaurants before developing the brand guidelines for Les Caves itself. Each year we’re proud to be re-commissioned, developing posters to create a buzz for their annual celebration of natural wine: the Real Wine Fair.
The posters reflect Les Caves' down-to-earth, vibrant brand. Most importantly they are cherished by the natural wine community. Restaurateurs keep them up in pride of place for months after the event, which means they are not only seen all year round by potential attendees, but they get caught in restaurant press shots.
For Les Caves, that means continual free publicity. For us, it usually means a glass of wine on the house.
Les Caves de Pyrene
Visual identity, poster design