A black & white framework
All the brand elements work in coordination with each other to create an identity that feels unified. This allows it to adapt and respond in ways that more accurately reflect who we are…it’s more fun too.
We are Flint takes a back seat. It doesn't shout too much. It's a framework that elevates our work rather than competes with it. So it's simple: a black and white colour palette and a plain logo, well, non-logo - the "We are Flint" changes depending on the context and the need.
It's where we think brands are heading: less logo, more visual identity.