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Wellington Collection case study

The Wellington Collection case study: Bringing an aristocratic home into the modern era

 
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Designing No. 1 London's online home

Apsley House, Number 1, London (so-called as it used to be the first house you came to as you entered London), is unique within the English Heritage portfolio. Housing the extensive Wellington Collection, the historic townhouse is still used by the Duke of Wellington's family today.

While remaining a part of English Heritage, Apsley House sought a more bespoke marketing approach. We consolidated their visual identity, before taking them through a user-centred web design process.

With the website successfully launched, we're about to engage in a targeted marketing campaign to promote it.
 

 

Client
Apsley House / English Heritage


Location
London, UK


Year
2018


Disciplines
User research, competitor research, visual identity consolidation, web design & build, web hosting & maintenance, marketing


 
 Brand Guidelines

Brand Guidelines

 
 Logo design

Logo design

 Flyer

Flyer

 
 Website: desktop

Website: desktop

 
 Website: tablet

Website: tablet

 Website: mobile

Website: mobile